Pfizer in 2005

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Case Details:

Case Code : BSTA120
Case Length : 15 Pages
Period : 1849-2005
Organization : -
Pub Date : 2005
Teaching Note :Not Available
Countries : USA
Industry : Pharmaceuticals

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Excerpts

Background Note

Charles Pfizer and his cousin, confectioner Charles Erhart, began making chemicals in Brooklyn in 1849. Products included camphor, citric acid, and santonin (an early antiparasitic). The company, incorporated in 1900 as Chas...

Business

Pfizer's main businesses were Pharmaceuticals, Consumer Healthcare and Animal Health. Pfizer also had interests in the manufacture of empty soft-gelatin capsules, contract manufacturing, bulk pharmaceuticals, chemicals and diagnostics...

Packaging

Pfizer's wide product range demanded a lot of packaging diversity. Packaging its products and safely distibuting them was a constant challenge for the company. Innovative packaging played an important role in speeding the acceptance of over-the-counter medicine and consumer products...

Hitting the Big League

R&D played a critical role in the pharmaceutical industry. Drug discovery and development was a very time consuming, expensive and unpredictable process. On average, only one out of many thousands of chemical compounds discovered by researchers proved to be both medically effective and safe enough to become an approved medicine. The process from early discovery to development to regulatory approval could take more than ten years. With R&D costs having increased significantly, pressure on the R&D departments to succeed had built up...

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